{"id":241,"date":"2025-03-21T10:55:09","date_gmt":"2025-03-21T09:55:09","guid":{"rendered":"https:\/\/concettoo.com\/?page_id=241"},"modified":"2026-01-04T15:01:55","modified_gmt":"2026-01-04T14:01:55","slug":"origine-orizzonte","status":"publish","type":"page","link":"https:\/\/concettoo.com\/en\/origine-orizzonte\/","title":{"rendered":"Roots and Vision"},"content":{"rendered":"
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Through the restoration of iconic spaces, Concetto O transforms the Olivetti legacy into a living laboratory of hospitality and future-oriented thinking..<\/strong><\/em><\/p>\n\n\n\n

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Our Calling<\/a><\/div>\n<\/div>\n\n\n\n
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Roots<\/strong><\/p>\n\n\n\n

The idea was born from the encounter of different generations.<\/strong>The stories of grandparents who worked in the Olivetti factories, the stories of parents who benefited from a socially innovative company, and finally, those who have never experienced this world firsthand.<\/p>\n\n\n\n

A story whose memory survives, and it is from the recollections of those who lived it that we set out to create a concept, an experience, allowing memory to exist and evolve.<\/strong><\/p>\n\n\n\n

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The Apartments<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Logo Concept \u2013 \u201cConcetto O\u201d<\/strong>
The Concetto O logo represents the meeting of design, architecture, hospitality, and Olivetti culture within an open and ever-evolving system<\/strong>.

Meaning of the Name<\/strong>
“Concetto\"<\/strong>evokes ideas, design thinking, and design as culture.<\/p>\n\n\n\n

“O\"<\/strong>is a powerful symbol, open to multiple interpretations:
– Olivetti<\/strong><\/mark>, representing a sense of shared, connected welcome.
– Hospitality<\/strong><\/mark>=Ospitalit\u00e0, representing a sense of shared, connected welcome.
– Roots<\/strong><\/mark>=Origine, because every space carries a story waiting to be told.
– Object<\/strong><\/mark>, a nod to design itself, from the typewriter to the timeless icons of the Olivetti world.<\/p>\n\n\n\n

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Beyond Hospitality<\/a><\/div>\n<\/div>\n<\/div>
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Vision<\/strong>
Our goal is to bring new life to two iconic locations <\/strong>in the rationalist architecture landscape. \nSpaces designed for the community, combining design and functionality.<\/p>\n\n\n\n

Over the years, these spaces have become part of the everyday landscape for the people of Ivrea (Eporediesi), so familiar that they almost go unnoticed.<\/p>\n\n\n\n

Yet, seeing the wonder of those discovering them for the first time, we realized the immeasurable value we had in our hands.<\/strong><\/p>\n\n\n\n

Giving the public the opportunity to experience and immerse themselves in these spaces is our goal, our Horizon. <\/strong>
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Book Now<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Attraverso il recupero di spazi simbolo, Concetto O trasforma l\u2019eredit\u00e0 olivettiana in un laboratorio di futuro e accoglienza. Origine L\u2019idea nasce dall\u2019incontro di generazioni diverse. I racconti dei nonni che hanno lavorato nelle fabbriche Olivetti, i racconti dei genitori che hanno goduto dei benefici di un\u2019impresa socialmente innovativa, e infine chi questo mondo non lo […]<\/p>\n","protected":false},"author":263032388,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"class_list":["post-241","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"newspack-article-block-landscape-large":false,"newspack-article-block-portrait-large":false,"newspack-article-block-square-large":false,"newspack-article-block-landscape-medium":false,"newspack-article-block-portrait-medium":false,"newspack-article-block-square-medium":false,"newspack-article-block-landscape-intermediate":false,"newspack-article-block-portrait-intermediate":false,"newspack-article-block-square-intermediate":false,"newspack-article-block-landscape-small":false,"newspack-article-block-portrait-small":false,"newspack-article-block-square-small":false,"newspack-article-block-landscape-tiny":false,"newspack-article-block-portrait-tiny":false,"newspack-article-block-square-tiny":false,"newspack-article-block-uncropped":false,"mailpoet_newsletter_max":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false},"uagb_author_info":{"display_name":"Federica Aimone","author_link":"https:\/\/concettoo.com\/en\/author\/federicaaimone9\/"},"uagb_comment_info":0,"uagb_excerpt":"Attraverso il recupero di spazi simbolo, Concetto O trasforma l\u2019eredit\u00e0 olivettiana in un laboratorio di futuro e accoglienza. Origine L\u2019idea nasce dall\u2019incontro di generazioni diverse. I racconti dei nonni che hanno lavorato nelle fabbriche Olivetti, i racconti dei genitori che hanno goduto dei benefici di un\u2019impresa socialmente innovativa, e infine chi questo mondo non lo…","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/PgoWcR-3T","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/concettoo.com\/en\/wp-json\/wp\/v2\/pages\/241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/concettoo.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/concettoo.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/concettoo.com\/en\/wp-json\/wp\/v2\/users\/263032388"}],"replies":[{"embeddable":true,"href":"https:\/\/concettoo.com\/en\/wp-json\/wp\/v2\/comments?post=241"}],"version-history":[{"count":67,"href":"https:\/\/concettoo.com\/en\/wp-json\/wp\/v2\/pages\/241\/revisions"}],"predecessor-version":[{"id":1140,"href":"https:\/\/concettoo.com\/en\/wp-json\/wp\/v2\/pages\/241\/revisions\/1140"}],"wp:attachment":[{"href":"https:\/\/concettoo.com\/en\/wp-json\/wp\/v2\/media?parent=241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}