Through the restoration of iconic spaces, Concetto O transforms the Olivetti legacy into a living laboratory of hospitality and future-oriented thinking..
Roots
Concetto O was created from the dialogue between generations and memories linked to the Olivetti heritage, with the goal of turning memory into an experience of shared hospitality allowing visitors to live places, ideas, and stories in continuous transformation.
Vision
Our Vision seeks to bring new life to the iconic landmarks of Olivetti’s brutalistarchitecture inviting the public to rediscover and experience them in their most authentic form.
The UNESCO Recognition
Ivrea is not only a destination of outstanding architectural value, but a heritage site recognised worldwide.
Since 2018, the city has been listed as a UNESCO World Heritage Site under the name "Ivrea, Industrial City of the 20th Centuryin recognition of the extraordinary integration of modern architecture, urban planning and social vision developed under the leadership of Adriano Olivetti. The site includes 27 architectural complexes that bear witness to a unique model of interaction between industry, community and collective well-being.
Staying in Concetto O apartments means stepping directly into this historical landscape: living in authentic spaces that still retain their original 1960s furnishings and atmosphereand discovering from within a heritage that is not only architectural, but deeply human.
